Consequent and emotional assimilation indoctrinated to the society needs, changes the perspective of their true value. Modern man becomes a slave of "religion" which is not so much inside, deep value as a product of social manipulation. TV set, laptop, market trolley or billboard become icons allowing the implementation of deep-rooted in us need to "touch of God."

"Pride" was awarded third prize in the Prix de la Photographie Paris 2012 Competition in Fine Art category.